About
Evidence over hype.
Search used to be ten blue links. Now it's one generated answer, and the engine writing it decides which brands get named. Ranking was measurable. Being named isn't, unless someone builds the instruments. Nobody was checking whether AI engines could reach a business's site, quote its pages, or recommend it. So we did.
The Citation Lab exists to answer one question with evidence: where do you stand? Not with a guarantee, since engines are black boxes and anyone promising you a ChatGPT citation is selling something they can't deliver. With a diagnosis: what's blocking you, what's unquotable, and who's being named instead of you.
What we hold ourselves to
No guarantees
We will never promise an AI citation or recommendation. Engine behavior is proprietary, non-deterministic, and changes over time. Anyone claiming otherwise is guessing with your money.
Free diagnosis
The readiness check costs nothing, always. We give the diagnosis away and charge for the cure. You should never pay to find out whether something is broken.
Bounded scope
Every paid engagement is fixed-fee with defined deliverables. No hourly meters, no scope drift, no invoices you didn’t see coming.
Honest cadence
Monitoring frequency is set by how fast your market moves, not by our revenue target. If quarterly is right, we’ll recommend quarterly.
Ourselves first
Every check we sell has been run on our own site. We don’t recommend anything we haven’t survived.
Proof, not testimonials
We ran it on ourselves first.
You can't credibly sell a diagnosis you've never received. The first site The Citation Lab ever audited was its own. We found things, we fixed them, and every claim on this site survived that process.
The Citation Lab is new. There's no logo wall here and no testimonials yet, because we won't manufacture either. What we have is a method built on published research, and a free check that proves it on your site in minutes.
Talk to us for 15 minutes.
A workflow review: where you stand today, what we'd check first, and whether there's anything worth fixing. If there isn't, we'll say so.