Resources
Guides, not guesses.
Five guides on how AI engines actually decide who gets named, plus the story of why this business exists. All of it is adapted from published research by AuditSpark, the audit tooling The Citation Lab builds its own checks on — rewritten here for anyone evaluating their own site, not just agencies reselling the work.
The guides
Five layers of the same question.
The Visibility Ecosystem
Seven disciplines decide whether an AI engine recommends you. A standard SEO audit checks two of them.
9 min read Guide 2 of 5AI Crawler Access
Before an engine can cite you, it has to be let in. Training bots, search bots, and user-triggered fetchers are all different, and all separately controllable.
8 min read Guide 3 of 5From Content to Citation
Engines reward evidence and structure over volume. Research shows reorganizing a page you already have can lift citations without writing a new word.
8 min read Guide 4 of 5Answer Engine Optimization
Most sites have nothing an engine could actually lift into an answer. What a liftable answer requires, and how to check if you have one.
8 min read Guide 5 of 5AI Visibility Testing
There's no Search Console for AI answers. How to actually find out whether engines mention, cite, or misrepresent your business.
7 min readNot a guide
Why this business exists.
Skip the reading. Run the check.
Every guide here ends at the same place: the free readiness check reads your site the way an AI engine would, in about five minutes.